The Release of the track was a blast and a huge success!
Rexona by Anitta [ Social Media | 2020 ]
A bold digital and social media campaign launched three new Rexona deodorants inspired by global superstar Anitta. In collaboration with Pedro Sampaio, she released an exclusive song and music video created for the launch — turning a product reveal into a cultural moment. An amazing effort between Unilever’s U-Studio (where I served as Head of Art) and partner agencies, the campaign unfolded through multiple phases — from teaser and track release to social challenges and Anitta’s reactions — ultimately becoming a Carnival hit across Brazil.