A huge rebranding project for the biggest media conglomerate in Latina America. I had the pleasure of concepting and creating, along with other key participants, the new design system, brand volume rules, colors and gradients, the new type family and, of course, the new brandbook. All of this along with other branding and identity projects such as on air studies, tv shows identities and title sequences, institucional vignettes, new graphics, press and digital campaigns and a bunch of other things.