Rexona by Anitta [Social Media|2020]

A huge digital media and social media collab to launch 3 new Rexona deodorants inspired by the global superstar Anitta. She partnered up with Pedro Sampaio and released a new song and music video created exclusively for these product launch, a marketing collaboration between Unilever's U-Studio and its agencies. The song became later a huge carnival hit all over Brazil. The campaign had a few phases, the product reavel, the teaser, the song launch, the chalenge Anitta's reactions and much more.